Many agree that outside legalization, consumer education is one of the cannabis industry’s greatest challenges. Unfamiliar and uncertain consumers are more likely to walk away without making a purchase.
Retail has proven that education is essential to customer loyalty and improves the overall spend per visit as customers are more confident and comfortable in their purchase. Couple that with the expectations of today’s consumers who have become accustomed to unlimited information at their fingertips, and you can see why providing customers with cannabis education is critical.
In this Infographic,