Collecting customer data allows you to make informed business decisions from your marketing strategy to the products you stock and offer. This industry-agnostic belief comes as a surprise to virtually no one at this point. It’s well-known that the more detailed a picture you have...

It’s a veritable green rush out there. As of election season in late 2016, eight states and Washington, DC had legalized adult-use recreational cannabis, while 28 states had approved medical marijuana programs. This market posted a staggering $6.7 billion in revenue in 2016—and shows no signs...

For many years, medical marijuana dispensaries have been forced into the shadows, in a legal tug-a-war between state and federal laws. Until recently dispensaries were often dark and dingy, they had tinted windows, security doors and even bars on the windows. Now, as more and...

Cannabis hasn’t been on the radar of mainstream commerce for very long, and while it remains at the center of a legal tug of war between state and federal law, it continues to be a booming industry—especially in the many states that have legalized it...