At 150,000 registered medical marijuana patients, Florida’s 2018 sales are expected to reach $456 million, and some estimate close to $3B by 2020. Having the highest population of seniors per state at 20%, Florida is a prime market to gain insight on the 65 and...

According to Scientific American, marijuana use has increased in adults between ages 50 to 64 by over 60% since 2006. More surprisingly, adults over the age of 65, cannabis use has increased 250%.  [vc_separator type='transparent' position='center' color='' thickness='32' up='' down=''] A recent survey, regarding marijuana and cannabidiol...

Marketing and advertising are paramount to the success of any business—especially new ones. However, because the cannabis industry is still new in many ways, navigating the uncharted waters of marijuana marketing can be difficult. Because of the complex regulations and advertising restrictions that state legislatures have placed...

Last year was a big year for cannabis, with seven U.S. states legalizing consumption in some form on Election Day. And we’re still riding the high. As of late 2016, eight states and Washington, D.C., allowed adult-use recreational cannabis, while 28 states had medical marijuana...