LATEST NEWS AND RESOURCES

At 150,000 registered medical marijuana patients, Florida’s 2018 sales are expected to reach $456 million, and some estimate close to $3B by 2020. Having the highest population of seniors per state at 20%, Florida is a prime market to gain insight on the 65 and...

According to Scientific American, marijuana use has increased in adults between ages 50 to 64 by over 60% since 2006. More surprisingly, adults over the age of 65, cannabis use has increased 250%.  [vc_separator type='transparent' position='center' color='' thickness='32' up='' down=''] A recent survey, regarding marijuana and cannabidiol...

Despite widespread use and anecdotal evidence to support the benefits of cannabis, prohibition has continued to hinder both the funds required and access to effect legalization at a federal level. In order to remove longstanding stigmas around the so-called "gateway drug", America needs new science-backed...

With unlimited information just a smartphone search away, today’s consumers are some of the most self-educated buyers. These buyers are known to research products, consider reviews and evaluate brands holistically before making their decisions. They now have heightened expectations for companies to continually evolve to...

While this industry is clearing legalization hurdles, there is still a lot of work to be done in how cannabis use is viewed and accepted. Even in states where it is legal, the damaging stigma and general misunderstanding about the safety, effects and benefits of...

In this ever-evolving industry, everyone continues to agree on the importance of accessible and credible cannabis education for consumers. While states and dispensaries work to remove the stigma associated with cannabis, many have realized that education is the quickest and most effective way to clear...

In this continuously evolving industry, it can feel like an impossible ask to get a straight-forward and trustworthy answer to your latest burning question about cannabis. While unlimited information may be accessible at our fingertips, navigating a burgeoning industry and overcoming the learning curve can...

Collecting customer data allows you to make informed business decisions from your marketing strategy to the products you stock and offer. This industry-agnostic belief comes as a surprise to virtually no one at this point. It’s well-known that the more detailed a picture you have...

It’s a veritable green rush out there. As of election season in late 2016, eight states and Washington, DC had legalized adult-use recreational cannabis, while 28 states had approved medical marijuana programs. This market posted a staggering $6.7 billion in revenue in 2016—and shows no signs...

Marketing and advertising are paramount to the success of any business—especially new ones. However, because the cannabis industry is still new in many ways, navigating the uncharted waters of marijuana marketing can be difficult. Because of the complex regulations and advertising restrictions that state legislatures have placed...